Home > Our Story

OUR STORY

We created UrbanRIP and this is our story.

It all began on a crisp sunny winter’s day, with the courage to ask a single question. A question so simple yet filled with so much pain. “How can we honour and remember the memories and the lives we shared — when the person we loved can no longer be here?”

That question turned into a promise, and the promise turned into a vision to make a change. A change to offer a solution and redirect our resistance and others’ discomfort, to face our sorrows while expressing gratitude, and to gently shift views of the stigma on death.

“When you’re no longer here, we can lay you to rest, and continue to share our life near you...because we no longer have to hide you.”
UrbanRIP

Our family experienced the loss of a beautiful baby boy named Athan. We never heard Athan’s cry or looked into his eyes, as they were forever closed. Our family was cheated by fate and life changed forever – Athan was stillborn.

Dreams for a newborn were replaced by funeral, cremation and burial plans. Keeping a small portion of Athan’s cremated ashes in our home was ultimately important to us, because we didn’t know how to say goodbye.

We wanted to have him close, to mourn his death in our own way, and to share our continued life with him near us. Most importantly, we wanted his memory kept in plain sight in our home, yet private at the same time.

Athan’s life had meaning and beauty, and his absence inspired the gift of hope, healing, and love.


Athan’s handprints

Founded based on necessity

UrbanRIP was founded based on our family’s need to find an urn that felt organic within our home elements. All of our products seamlessly integrate within everyday life and our surroundings, while bringing the comfort of keeping our loved ones close.

We adhere to excellence in craftsmanship and quality, and we create products to protect the integrity of the cremated remains of your loved ones.

Our products were designed to look discreet within your home so that only you know what beloved treasure lies within.

...It’s an honour.

All UrbanRIP products can be personalized, and they are handcrafted out of solid bars of U.S. stainless steel, in Toronto, our hometown, where we can protect the ethics, quality, and workmanship of our products. Because creating something beautiful and meaningful for your family is not only important to us, it’s an honour.

Learn more about our debut collection